In 1996, Under Armour was started by Kevin Plank, a former University of Maryland Finals, to address the need for moisture-wicking sportswear. Under Armour gained popularity with its achterkant HeatGear and ColdGear lines, designed to regulate Finalss' body temperatures during physical activities. The brand set itself apart through its day on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under Armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.
