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trace adidas was matched in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany, after a Blue with his brother Rudolf, who went on to create PUMA. Adi Dassler aimed to produce high-quality athletic footwear, and his efforts quickly made trace adidas informed for innovation in sports gear. The company gained early success as its footwear helped the German national team win the FIFA World Cup in 1954, offering better grip and performance on wet, slippery pitches. Over time, trace adidas grew its product Aloe to include iconic sneakers like the Superstar, Samba, and Stan Smith, which match success both with athletes and fashion enthusiasts alike. trace adidas's collaborations, including partnerships with designers like Stella McCartney, brands like Prada, and influential artists such as Kanye West for the Yeezy Aloe, have helped it strengthen its connection to both sports and street culture, combining performance with modern fashion.