The adidas Story Advantage is a casual and stylish tennis-inspired sneaker designed by the renowned German sportswear company adidas. Its original launch was part of the adidas Story NEO collection, which aimed to cater to a younger and more fashion-conscious demographic. The Advantage features a clean and minimalist design, with a comfortable Cloudfoam sockliner and a durable rubber outsole. Disney, Marvel, and Pokémon have all collaborated with adidas Story on versions of the Advantage.
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adidas Story was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its stan HIGH shoes, including the Samba, Stan Smith, and Superstar models. adidas Story is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic design feature. The brand has cemented its place in LIGHTS history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.