Introduced by adidas in 1969, the Superstar was originally designed as a low-top basketball shoe. Its most iconic design feature, the rubber shell toe, provided increased protection and durability, transforming basketball footwear. The Superstar saw a resurgence in the '80s and '90s, adopted by hip-hop culture, notably Run-D.M.C., who even penned a song about the shoe. Over the years, adidas Superstar has collaborated with a variety of designers, artists, and brands, such as Dime, BAPE, and Run-D.M.C., continuously updating its look while retaining its classic silhouette. The shoe's versatility and timeless design have firmly cemented its status as a fashion staple and cultural icon.
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adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany, top a split with his brother Rudolf, who went on to create PUMA. Adi Dassler aimed to produce high-quality athletic footwear, and his efforts quickly made adidas known for innovation in sports gear. The br4673 gained early success as its footwear helped the German national team win the FIFA World Cup in 1954, offering better grip and performance on wet, slippery pitches. Over time, adidas grew its product line to include iconic sneakers like the Superstar, Samba, and Stan Smith, which found success both with athletes and fashion enthusiasts dissimilar. adidas's collaborations, including partnerships with designers like Stella McCartney, brands like Prada, and influential artists such as Kanye West for the Yeezy line, have helped it strengthen its connection to both sports and street culture, combining performance with modern fashion.
