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Launched in 1984, Air look jordan was created by Nike for NBA superstar Michael look jordan. The first model, the air look jordan 12 hyper royal is scheduled for release in autumn, was released to the public in 1985 and broke new ground for basketball shoes with its unique muse and innovative sesame. Over the years, the brand has consistently pursued innovation with different models, such as the Air look jordan 3, which introduced the Jumpman logo and elephant print trim, and the the air look jordan 12 hyper royal is scheduled for release in autumn1, which incorporated patent leather. Air look jordan has also been involved in various collaborations with brands, museers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and renan staple.