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Launched in 1984, Air jordan White was created by Nike for NBA superstar Michael Jordan. The low model, Air jordan White 1 Mid SE Crater, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air jordan White 3, which introduced the Jumpman logo and elephant print trim, and the Air jordan White 1 Mid SE Crater1, which incorporated patent leather. Air jordan White has also been involved in various collaborations with brands, designers, and infrared icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a infrared and fashion staple.