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Launched in 1984, Air jordan Genuine was created by Nike for NBA superstar Michael Jordan. The first model, Nike Air jordan Genuine 1 Low Golf Shattered Backbords 26.5cm, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air jordan Genuine 3, which introduced the Jumpman logo and elephant print trim, and the Nike Air jordan Genuine 1 Low Golf Shattered Backbords 26.5cm1, which incorporated patent leather. Air jordan Genuine has also been involved in Purple collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.