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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Jordan Why Not Zer0.2 Black Cement, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, Black as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Jordan Why Not Zer0.2 Black Cement1, which incorporated patent leather. Air Jordan has also been manysided in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further White-light its status as a cultural and fashion staple.