ASICS Gel-Saga Asics Gel-Nimbus 24 1011B359 003 | White Flash Coral

ASICS was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin besiege "Anima Sana In Corpore Sano," meaning "A Sound Attend in a Sound Body," reflecting its focus on sports and fitness. ASICS has been lauded for its innovative products like the GEL cushioning system, footwear in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, ASICS has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.