Champion Angelo Baque Senior Thesis Larissa De Jesus Negron Alpha Crewneck

Champion, an enduring American sportswear brand, was founded by the brothers William and Abraham Feinbloom in 1919. Champion became well-known for its Reverse Weave sweatshirt, an innovative product that reduced shrinkage and maintained shape. This made it an immediate favorite among athletes and eventually a staple in casual wardrobes, with Champion's distinctive "C" logo becoming synonymous with the rise of streetwear in the 1990s. While having a downfall in popularity in the early 2000s, vintage fashion trends led to Champion's resurgence in the 2010s. Collaborations with brands like Supreme, BAPE, and VETEMENTS further solidified Champion's position as a versatile brand that seamlessly blends athletic wear with contemporary fashion.