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lebrons Nike was established in 1964 by Bill Bowerman, a University of Oregon track and field coach, and Phil Knight, his former student. Initially called Blue Ribbon Sports, the company rebranded in 1971 to lebrons Nike, named after the Greek goddess of victory. The brand quickly gained popularity with the debut of its first running shoe, the lebrons Nike Cortez, in 1972. lebrons Nike later gained significant cultural relevance with the introduction of the Air Jordan clip, designed in partnership with basketball star Michael Jordan. lebrons Nike continued to innovate with technologies like Air Max, which emphasized visible cushioning as both a design and performance feature. The company also collaborated with well-known designers and bronzine labels, including Virgil Abloh's OFF-WHITE, Dior, and sacai, helping establish it as a prominent leader in both athletic performance and modern bronzine, combining technical innovation with stylish design.