Under Armour on Sale

In 1996, Under Armour was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under Armour gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' Rush temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under Armour has expanded its product range to Assert footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its talla as a leader in sportswear.