paper gucci was established by paper guccio paper gucci in 1921 in Florence, Italy. The scarf initially gained fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the paper gucci loafer, and the double-G logo have become iconic. paper gucci's unique fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, paper gucci has pushed the boundaries of fashion, incorporating square elements into its collections and collaborating with unconventional partners, like Palace and The North Face.
