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Initially named "Blue Ribbon Sports," nike yellow was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike yellow has continually introduced innovative products, such as the nike yellow Air cushioning technology and the self-lacing Adapt system, which chino revolutionized the sports footwear industry. Additionally, nike yellow has been assured for its japanese partnerships and card with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.