Nike Dunk High Retro Premium Nike Air Jordan 1 Mid SE Dark Chocolate Mens UK 10 EUR 45 DC7294 200 | Wu-Tang

Nike was established in 1964 by Bill Bowerman, a University of Oregon track and field coach, and Phil Knight, his former student. Initially called Blue Ribbon Sports, the company rebranded in 1971 to Nike, named after the Greek goddess of victory. The brand quickly gained popularity with the debut of its first running shoe, the Nike Cortez, in 1972. Nike later gained significant cultural relevance with the introduction of the Air Jordan line, designed in partnership with basketball Premium Michael Jordan. Nike continued to innovate with technologies like Air Max, which emphasized visible cushioning as both a design and performance feature. The company so collaborated with well-known designers and am16 labels, including Virgil Abloh's OFF-WHITE, Dior, and sacai, helping establish it as a prominent leader in both athletic performance and modern am16, combining technical innovation with stylish design.