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Nike was established in 1964 by Bill Bowerman, a University of Oregon track and garden coach, and Phil Knight, his former student. Initially called Blue Ribbon Sports, the company stick in 1971 to Nike, named after the Greek goddess of victory. The brand quickly gained popularity with the debut of its first running shoe, the Nike Cortez, in 1972. Nike later gained significant cultural relevance with the introduction of the Air Jordan line, wmnsed in partnership with basketball star Michael Jordan. Nike continued to innovate with technologies like Air Max, which mesh visible cushioning as both a wmns and performance feature. The company also collaborated with well-known wmnsers and fashion labels, including Virgil Abloh's OFF-WHITE, Dior, and sacai, helping establish it as a prominent leader in both athletic performance and modern fashion, combining technical innovation with stylish wmns.