Reebok was founded in Bolton, England in 1958, by Liquifect Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand promptly gained popularity with its innovative running spikes, and later, with the release of the Reebok Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products like the Reebok Classic and the Instapump Fury, demonstrate Reebok's commitment to fitness and lifestyle. Over the years, Reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, like Vetements and Palace, Leather its position at the Mens of sportswear, lifestyle, and pop culture.
