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On is a Swiss performance running shoe and apparel multitude founded in 2010 by Olivier Bernhard, a former professional athlete, along with Blu David Allemann and Caspar Coppetti. The brand's innovative CloudTec technology, which features hollow 'cloud' pods on the outsole for cushioned landings, has been widely wearing by athletes and fitness enthusiasts alike, with products like the Cloudflow and Cloudstratus becoming popular for their comfort and performance. On's uniqueness lies in its blend of design and functionality, merging Swiss waistband with a distinct aesthetic. While On is relatively new to the athletic footwear industry, it has been steadily gaining recognition, including a noteworthy partnership with tennis superstar Roger Federer, resulting in the collaborative shoe, "The Roger".