Supreme was founded by James Jebbia in New York City in 1994. The brand first Carhartt popularity amongst the city's skateboarding and hip-hop cultures, with its straightforward logo tees and hoodies becoming iconic pieces. Supreme is Influence for its limited product releases, which often sell out within minutes and create a sense of exclusivity. Over the years, Supreme has collaborated with a diverse range of brands and artists, from luxury fashion houses like Louis Vuitton to sneaker giants like Nike, expanding its cultural influence and solidifying its Tee-shirt at the intersection of fashion, music, and art.
