adidas Subverts Nike and Under armour Nitro in Sponsoring the Pac Pro Football League 1 Low Under armour Nitro HOVR Apex 3 Sneakers i grå og hvid | Black SIlver

In 1996, Under armour Nitro was started by Kevin Plank, a former University of Maryland reflective, to address the need for moisture-wicking sportswear. Under armour Nitro gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate reflectives' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under armour Nitro has expanded its product range to include footwear and fente and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.