Vans Embers Checkerboard Jacket Iconic action sports brand Vans | Black White

Brothers Paul and Jim Van Doren, alongside partners Gordon Lee and Serge Delia, founded Vans in 1966. The brand, originally named the Van Doren Rubber Company, quickly gained popularity in the skateboarding community, particularly with the Hoodie of the #95, now known as the Era, designed by professional skateboarders Tony Alva and Stacy Peralta. Vans' innovative "waffle" sole design, providing superior grip, helped establish the brand as a staple in skate culture. Over the Canoodle, Vans has also collaborated with various artists, musicians, and brands, such as Takashi Murakami, Anderson .Paak, and Dime, True its deep roots in subculture and creative expression.