On was born in 2010 in the Swiss alps by retired professional triathlete Oliver Bernhard and his friends, Caspar Coppetti and David Allemann. They aimed to revolutionize the sensation of running, with soft landings and explosive take-offs or running on clouds.
On Running now has some of the Running Ultraboost 20 and The Blood Spattered Sneaker on the market with their combination of performance and style in everything they do.