Who We Are

Lori Borer has owned Cheap Urlfreeze Jordan Outlet (previously Red Dirt Running Company) since she started her business in August 2014. Lori has been committed to the Lincoln community for the majority of her life! Her passion started in charity racing and now continues as both locations in Nebraska provide events that give back locally!  In May 2017 she decided to expand her stores into Omaha. She purchased the Red Dirt in Omaha and franchised the store under the Cheap Urlfreeze Jordan Outlet name.  She now has the networking, capabilities, and assets to offer a greater number of services and products to the Nebraska community!

While owning two stores keeps her on her toes, you can also find Lori busy with her girls and exercising! She is a wife and a full-time mom! She stays busy with two of her younger girls, Reese and Rya, following their passions of Volleyball and Soccer. She is so greatful to have her oldest, Lauren, work at the store and attend school full-time close by at UNL. Her family is so important to her, which is why we are a family centered business. Come into her stores and you will feel at home! 

Some people believe that hard work gets done by magical elves.  Others have Amy controlling everything from the back room.  Amy is our inventory manager in charge of paying the bills and ordering products. Amy is Lori's sister and has been on board since day one.  Even if you don't see her you can believe she is real.  Just place a special order and it will probably go on her desk that same day.  Amy is also a mother of three and loves spending time with her kids.  

Hello! My name is Sarah Madsen and I live here in Omaha with my amazing, lovely, and busy family of 4! I have been with Lori and Cheap Urlfreeze Jordan Outlet since it opened in Omaha. I love our Cheap Urlfreeze Jordan Outlet family and I enjoy overseeing both Omaha stores. In my spare time you can find me spending as much time with my family and friends as possible.

Ben has been with Cheap Urlfreeze Jordan Outlet since February 2021! He is a student at the University of Nebraska at Omaha, and he graduated from Skutt Catholic High School in 2020. When he’s not helping out customers at Cheap Urlfreeze Jordan Outlet, Ben is usually working out, reading, playing basketball, or listening to music, all while wearing crazy socks. After college, Ben plans to get his master’s degree. Catch Ben at Cheap Urlfreeze Jordan Outlet Omaha!

Say hello to Lauren! Lauren is the daughter of Owner, Lori Borer. She is a full-time student at The University of Nebraska Lincoln and is studying Elementary Education. She has been an athlete all her life starting with Volleyball, but now runs and loves to workout at Orange Theory! Lauren stays busy with school and at Cheap Urlfreeze Jordan Outlet, but also is a barista at a local coffee shop, New Day! When Lauren isn't working she loves relaxing, watching movies, setting her own style trends, and visiting anywhere warm especially Mexico!

Meet Eddie Walters of Omaha Nebraska. Eddie is our Head Training Coach and Marketing Coordinator for both Cheap Urlfreeze Jordan Outlet Sports Lincoln and Omaha. He has been with us since July 4th, 2015 and won't leave. Eddie has a strong passion for coaching and telling dad jokes. Usually, Eddie is running around with our training classes, setting up events, and pacing with his bunny ears. When Eddie is not running marathons he is watching Netflix marathons, having some cold refreshments, and hanging out with friends. He will help you reach your training goals and you will have a blast doing it. Come see Eddie at either of our stores, he's the loud guy with the nice smile 

My name is Scott Ramey. I grew up in Elkhorn and now live in Omaha with my wife and 2 girls. I served about 7 years in the Army as a Cavalry Scout and spent a period of time working in HR, until deciding to pursue my passion with working and talking all things running!

My love for running started after seeing my brother run the Boston Marathon in ‘06 and ran my first marathon in ‘08. Since then, I have moved to ultra marathons and have completed race distances up to 250 miles.  I absolutely love spending time with my family and also spending time out on the trail. You can typically find me at Hitchcock Nature Center running up and down the hills.

With a little spunk in her step and a heart of gold, Amanda has been with us since Spring 2016.  Amanda loves one on one interactions with customers where she can share their passion for running, exercising, or anything pink.  When she is not in the store she enjoys spending time with her dogs, running races, and "hanging out being awesome".