The ACRONYM story began in 1994 in Munich, Germany, when Errolson Hugh and Michaela Sachenbacher founded an independent design agency that years later evolved into a clothing brand. ACRONYM is recognized for its highly innovative collections, usually in a monochromatic palette, where style and technology merge into functional garments.
Everything you need to know about the ACRONYM clothing brand
“Functional garments that speak for themselves”, perhaps this is the best way to describe ACRONYM, a German clothing brand founded in 1994 by Errolson Hugh and Michaela Sachenbacher. The success of their collections is based on the influence of sport, the constant search for innovation and a touch of mysticism typical of underground culture. With no marketing other than word of mouth and a few media mentions, ACRONYM built its name entirely on the quality and technical appeal of its products. It's this initial approach that has allowed the brand to earn praise from the biggest names in streetwear, establish relationships with renowned brands and expand its reach into all facets of design, while remaining true to its roots in the tech apparel scene.
The cryptic terminology of its garments has also become one of its trademarks. The first character refers to the type of garment, for example, P for “Pants” or J for “Jacket”. The second character refers to the design number. The third character refers to the additional features or versions. And the fourth character refers to the type or origin of the fabric.
