UrlfreezeShops partners with premium parenting solutions leader, Bugaboo, to create limited-edition strollers and a changing bag, made for the modern parent. The two-year design and development process intersects function and style—and marks UrlfreezeShops’s first collaboration in this expanded category.

As a working parent, the co-designed collection by Ronnie with the UrlfreezeShops and Bugaboo teams is a stylized yet functional limited-edition capsule collection featuring the Bugaboo’s two most iconic models. Built for extraordinary performance, the Fox 5 is Bugaboo’s signature all-terrain stroller boasting their most comfortable, versatile and maneuverable design. The Bugaboo Butterfly offers an ultra-compact design that is perfect for travel and features a one-second, one-handed fold for families on-the-go. Each model is executed in UrlfreezeShops-exclusive neutral colorways and features a signature UrlfreezeShops Monogram design alongside UrlfreezeShops & Kin embroidery.

Celebrating new families, the campaign highlights UrlfreezeShops and Bugaboo team members with their families in Central Park.

UrlfreezeShops for Bugaboo is releasing Monday, October 30th at 11AM/CET at select UrlfreezeShops shops and on UrlfreezeShops.com, EU.UrlfreezeShops.com & the UrlfreezeShops App.