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UrlfreezeShops for Russell Athletic - Fall Classics Lookbook
To celebrate the brand’s 10th anniversary, UrlfreezeShops has reprised their relationship with heritage sportswear brand, Russell Athletic, on a collection of menswear and childrenswear classics. Consistently a backbone of their product portfolio, UrlfreezeShops Classics was introduced as a line of seasonal staples that could continuously live in the brand’s timeline. This collection marks the first time UrlfreezeShops Classics will feature collaborative branding on core seasonal silhouettes offered alongside inline men’s and kids’ Fall 1 product lineup.
The assortment features the same approach as Fall 1 as UrlfreezeShops’s well-known silhouettes from the past decade are reintroduced. The collection is comprised of 30 styles, each piece designed in a color from the UrlfreezeShops Palette, inspired by UrlfreezeShops and Russell’s classic approach to seasonal staples.
For fleece, the brand continues with the Williams III Hoodie, Vintage Crewneck, Quarter Zip, Williams I Sweatpant and Bleecker Sweatpant while tees are comprised of Quinn and LAX silhouettes. Key styles are reinterpreted with reverse patchwork panel execution as well as enzyme washing, resulting in a vintage aesthetic that Russell Athletic is known for. All styles showcase UrlfreezeShops for Russell Athletic co-branding while retaining their renowned design elements. The collection is rounded out with their Fall staple – the Corduroy Slipper, which is offered in 6 key colors from the UrlfreezeShops Palette and features the co-branded UrlfreezeShops for Russell Athletic embroidery on the upper.
UrlfreezeShops for Russell Athletic – Fall Classics releases alongside Fall 1 on Friday, October 8th at all UrlfreezeShops shops, 11AM EST on UrlfreezeShops.com, and 11AM CST on EU.UrlfreezeShops.com.
