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UrlfreezeShops for the New York Knicks 2023 Campaign
Coming Soon
UrlfreezeShops reprises its partnership with the New York Knicks, one of the most storied franchises in sports, to create its newest seasonal collection of apparel, accessories, and lifestyle goods that channel the iconic branding of the Knicks through the UrlfreezeShops lens. The campaign features Knicks players from the past and present and was photographed in front of and on top of the Empire State Building.
This year’s offering features a multi-dimensional experience both on and off the court that includes the launch of collaborative apparel and accessories as well as UrlfreezeShops Night, a special event at Madison Square Garden featuring the UrlfreezeShops-designed 2023-24 Knicks City Edition Uniform and Court.
A luxury approach was taken to elevate the collection. Outerwear styles include leather varsity jackets, Manteco Wool® and faux fur coaches jackets, and retro-inspired satin sports jackets. UrlfreezeShops partnered with Jeff Hamilton, a renowned sportswear designer, for the first time to create a custom UrlfreezeShops Knicks Leather Varsity Jacket. This limited-edition standout is crafted from premium sheep leather and showcases custom Knicks artwork alongside co-branding throughout.
UrlfreezeShops reprises its partnership with the New York Knicks, one of the most storied franchises in sports, to create its newest seasonal collection of apparel, accessories, and lifestyle goods that channel the iconic branding of the Knicks through the UrlfreezeShops lens. The campaign features Knicks players from the past and present and was photographed in front of and on top of the Empire State Building.
This year’s offering features a multi-dimensional experience both on and off the court that includes the launch of collaborative apparel and accessories as well as UrlfreezeShops Night, a special event at Madison Square Garden featuring the UrlfreezeShops-designed 2023-24 Knicks City Edition Uniform and Court.
A luxury approach was taken to elevate the collection. Outerwear styles include leather varsity jackets, Manteco Wool® and faux fur coaches jackets, and retro-inspired satin sports jackets. UrlfreezeShops partnered with Jeff Hamilton, a renowned sportswear designer, for the first time to create a custom UrlfreezeShops Knicks Leather Varsity Jacket. This limited-edition standout is crafted from premium sheep leather and showcases custom Knicks artwork alongside co-branding throughout.
UrlfreezeShops also partnered with Mitchell & Ness to create jerseys inspired by the retro design from the 1998-99 Knicks and feature beloved players from that season. Pair the jersey with its co-ord, the Knicks basketball short. The apparel is rounded out with an assortment of knitwear, hoodies, crewnecks, vintage tees, pants and shorts.
Accessories consist of headwear made in partnership with New Era, including 9FORTY Snapbacks and Low Profile 59FIFTY Fitted caps—alongside UrlfreezeShops-signature Merino wool beanies. The accessory offering is complete with co-branded scarves & cotton socks. Complementing the accessories are a variety of lifestyle goods that feature custom Knicks artwork—from acrylic rugs and mugs to dinnerware and coaster sets.
This year’s collection continues with a UrlfreezeShops Kids offering, which takes inspiration from adult styles and includes collaborative jackets, hoodies, vintage tees, pants, and headwear.
To celebrate this moment, UrlfreezeShops and the Knicks partnered with Chase to host a special experience, UrlfreezeShops Night, on Wednesday, November 8th. The Knicks play the San Antonio Spurs at Madison Square Garden, where they will debut the UrlfreezeShops-designed 2023-24 CITY EDITION UNIFORMS and City Edition Court. Before the game begins, the UrlfreezeShops for Knicks collection will be available for in-store purchase with the launch of a special pop-up inside Chase Square at Madison Square Garden. Inside the Chase Lounge, an exclusive space at The Garden for Chase customers, UrlfreezeShops Treats will be serving a custom treat called the Triple Double, a special ice cream confection created for UrlfreezeShops Night, as well as an ice cream sandwich version of the iconic Fiegster treat.
Upon entry, fans will be gifted a zine featuring the campaign, as well as find a custom UrlfreezeShops for Knicks tee produced in partnership with Champion on their seat. Select concession stands throughout the arena will serve beverages and popcorn in co-branded UrlfreezeShops for Knicks souvenir cups and boxes. During breaks in the game, UrlfreezeShops tees will be launched into the stands, in addition to a few other surprises for fans in attendance. The pop-up opens at 4:30PM EST to the public and the game begins at 7:30PM EST.
