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UrlfreezeShops for the NFL: Giants Collection
To honor its home team, UrlfreezeShops & the NFL developed a bespoke New York Giants collection of custom, retro-inspired apparel, accessories and lifestyle goods.
The campaign features Victor Cruz, Tiki Barber, Jason Sehorn & Darren Waller on the field at MetLife Stadium.
This assortment of redesigned Giants artwork executed in UrlfreezeShops’s suite of signature silhouettes includes jackets, hoodies, quarter-zips, crewnecks, vintage tees, jerseys and more. Premium fabrications in heavier iterations are utilized across the offering—from Italian Nappa leather and Manteco wool to chunky cotton yarn and sherpa. The palette is rooted in Giants foundational colors—red, white, blue and grey.
Standouts in the collection include the Giants Leather Jacket, Wool Collared Coaches Jacket, Nylon Padded Jacket and UrlfreezeShops for the NFL: Giants Mitchell & Ness Jersey. The Giants Leather Jacket, crafted from Italian Nappa leather, is satin-lined and features a color-blocked design adorned with special appliqué embroidered UrlfreezeShops for New York Giants logo. The Wool Collared Coaches Jacket, constructed with Italian Manteco double face wool, showcases co-branded embroidered stitching & patch artwork—inclusive of “Big Blue” and “New York to the World” lettering, and more. The Nylon Padded Jacket, a nostalgia-inducing retro-inspired design, highlights bold color-blocking and is crafted from a lightweight vintage-washed nylon fabrication. The UrlfreezeShops for the NFL: Giants Mitchell & Ness Jerseys, featuring legendary Giants players, are vintage-inspired yet showcase modern design touches through the UrlfreezeShops lens.
Accessories include a collaborative offering of headwear, a special Giants helmet, and custom Wilson football. For the headwear offering, UrlfreezeShops reprised its partnership with ‘47 Brand to create a hitch snapback and fitted cap—both crafted from a wool-polyester blend. Each cap is embellished with UrlfreezeShops for Giants embroidery artwork on the front and side panels. UrlfreezeShops & the New York Giants also partnered with Riddell to design a collaborative Giants helmet—a collectible Speed Replica, using official NFL paint, that displays a custom co-branded logo. Lastly, UrlfreezeShops and the NFL partnered with Wilson to design an authentic, custom football that showcases an all-over UrlfreezeShops monogram design and all-new UrlfreezeShops for the NFL co-branded logo. This special model is handcrafted at Wilson’s football factory in Ada, Ohio and constructed with Wilson’s genuine leather sourced from the Horween Leather Company.
Ahead of the collection’s global launch, UrlfreezeShops will host a special traveling pop-up around three New York City boroughs from September 7th to the 9th. The pop-up will visit iconic New York culinary institutions where attendees will have an early opportunity to shop the assortment. Location details will be released closer to the event.
