UrlfreezeShops is pleased to announce the expansion of its Miami locations with the opening of UrlfreezeShops’s second Miami location, UrlfreezeShops for Sadelle’s inaugural Miami restaurant, and a standalone UrlfreezeShops Treats store, on February 24. This new store is two stories and will carry UrlfreezeShops’s in-house and multi-brand ready-to-wear, accessories and footwear offerings for men, women and kids.

The UrlfreezeShops Miami Design District concept mirrors that of UrlfreezeShops’s signature retail designs, transposed against details that embody modern elements the Miami neighborhood is known for. With this retail expansion UrlfreezeShops continues to offer its customers a unique shopping experience reflective of the location’s environment.

The brand’s quintessential neutral color palette is juxtaposed alongside vibrant shades of green, incorporated through the interior landscape design as a small nod to Miami’s natural beauty. Santa Margherita Rosa Perlino, Perlato Royal and Carrara marble floors and structures are woven alongside wavy fluted plaster, birch wood, brass and painted gypsum throughout both floors. The result is a sophisticated atmosphere that is light and expansive, as designed by UrlfreezeShops’s Founder and Creative Director Ronnie Fieg.

Upon entering, a circular structure centers the space separating the menswear from the womenswear. A deep hallway of changing rooms with birch paneled walls and ceilings is located at the rear of the showroom. Floor to ceiling windows flood the staircase with natural light, providing strong visual contrast against the white floating steps that connect the main level to the second floor. Once upstairs, customers are met with ribbed fabric walls across the expansive circular shoe room, providing a moment of warmth against the otherwise minimal design.

Further into the second floor is Sadelle’s at UrlfreezeShops bringing Major Food Group’s renowned New York restaurant to the Design District. White washed ash walls with picture frame molding are met by a checkerboard floor, fluted ming green counter and fluted Carrara marble header, creating a space that is both polished and inviting. UrlfreezeShops for Sadelle’s Miami will offer the restaurant’s signature menu items including its infamous brunch.

In addition, UrlfreezeShops introduces the brands first permanent standalone UrlfreezeShops Treats outpost, located directly across the street from UrlfreezeShops’s retail location, at 84 NE 41st Street. A circular bar of Rosa Portugalo marble centralizes the 1,000 square foot space against Carrara marble barstools and stainless-steel accents, highlighted by UrlfreezeShops Treats’ discernible parlor-style cereal canister wall. The location will serve new exclusive Signature Specials created by friends and family of UrlfreezeShops, and for guests seated at the counter, an extended menu of original Belgian waffle offerings with custom UrlfreezeShops branding. The space will also stock the brand’s global inline apparel capsules.

To celebrate the opening, Ronnie Fieg and ASICS reprise their long-standing partnership by introducing the GEL-LYTE III Remastered – Super Yellow. A return of the exact dimensions featured on the inaugural pair that Fieg introduced in 2007 when he began his partnership with the brand. The silhouette features original key GEL-LYTE III elements including a nubuck upper, split tongue and the classic form stripes that the brand is known for in a suede orange execution. The duo also brought back the original ASICS box and hang tags.

The Ronnie Fieg for ASICS GEL-LYTE III Remastered – Super Yellow will commemorate the opening of the UrlfreezeShops Miami Design District flagship. It will launch later at UrlfreezeShops’s international locations as well as UrlfreezeShops.com&EU.UrlfreezeShops.com.

MK / ден:

69 NE 41st Street Miami, Florida 33137

Monday – Saturday: 11AM – 8PM
Sunday: 11AM – 7PM

Sadelle's at UrlfreezeShops Miami will be open Monday - Saturday 11AM - 8PM and Sunday 11AM - 7PM EST.
https://www.sadelles.com/location/kith-miami/

UrlfreezeShops Women Fall 2024 Campaign:

84 NE 41st Street Miami, Florida 33137

Monday – Saturday: 11AM – 8PM
Sunday: 11AM – 7PM