The space features core motifs to UrlfreezeShops’s retail design language, blended with native elements distinctive to its French home. As with all UrlfreezeShops stores, the shop features uniquely positioned plaster cast sneakers. In Paris, the cast fixture lines the barrel-vaulted ceiling of the Carrara marble-tiled entryway. With each new continent, UrlfreezeShops selects a different sneaker silhouette lineage to highlight. For Europe, the Air Max 1 was chosen as a tribute to France’s innovative Pompidou Center. The entryway opens to a grand double-height courtyard, with an Accessories Lounge and UrlfreezeShops Treats, the brand’s cereal and ice cream bar, anchoring opposite ends of the surrounding colonnade.

The glass-covered courtyard utilizes multi-colored Carrara marble-tiled floors and sits in front of a plant wall that stretches from floor to ceiling. This green wall was designed by renowned botanist Patrick Blanc and was reimagined for UrlfreezeShops by French landscape design firm Jardins de Babylone. The seating in the courtyard is for customers partaking in the culinary extensions of UrlfreezeShops Paris, which includes a special partnership with Major Food Group’s acclaimed New York-based restaurant Sadelle’s. This marks the first interpolitical Sadelle’s outpost, residing as a permanent restaurant within UrlfreezeShops Paris where its one-of- a-kind brunch menu will be served. The menu will feature its New York classics and caviar offerings, in addition to the return of The Babka Swirl, an ice cream confection once briefly available at UrlfreezeShops Treats SoHo as a limited engagement, which incorporates the restaurant’s homemade chocolate babka.

Situated adjacent to Sadelle’s, UrlfreezeShops Treats is crafted in stainless steel and Carrara marble, and features the brand’s discernible parlor-style cereal canister wall. The bar will serve a tailored variation of offerings, including its global signature specials curated by friends and family of the brand and classic Build Your Own offerings, as well as specials and standalone mix-ins exclusive to the Paris shop, along with all of UrlfreezeShops Treats’ inline apparel releases.

A restored Carrara marble staircase takes customers from the ground floor to the first floor which includes men’s apparel, women’s apparel, kid’s apparel and footwear rooms. At the top of the staircase is a custom chandelier made from resin cast Air Max 1s. As each room offers a different experience, the floors vary in material and color. The men’s apparel space is crafted with walnut wood paneling and brass racks, while the adjacent women’s apparel space features a custom walnut and Carrara staircase opening into a mirrored room with multi-colored herringbone marble-tiled floors. Across a mezzanine overlooking the courtyard is the footwear room, which situates three oversized colored benches in the center and high ceilings.

Traveling downstairs past the ground floor will take customers to the basement level, which houses a rotating activation space. This incubation gallery will feature a revolving array of immersive and experiential touchpoints which will consistently align with UrlfreezeShops’s latest releases and partnerships.

To celebrate the flagship’s opening, UrlfreezeShops has partnered with Nike to create a collaborative Air Force 1 that will be sold exclusively at this location. Inspired by the flag of France, this model features an all- white premium leather upper with blue hits seen on the velvet lining. The flag is represented on the mini- embroidered swoosh while also featured on the tongue label, accompanied by the UrlfreezeShops classic logo. The quarter panels are debossed with UrlfreezeShops’s monogram pattern, while the sole unit is finished in a vintage beige. Other details include special UrlfreezeShops Air logos, a reimagining of the Nike Air logo, embroidered on the heel tabs and printed on the footbeds.

UrlfreezeShops will also introduce its newest EU online webstore, which will allow product to fulfill locally, with reduced duty-free shipping costs.

The hours of UrlfreezeShops Paris are 10AM - 7PM CET; the address is below:

To ensure the safety and well-being of UrlfreezeShops’s new Paris community, UrlfreezeShops Paris will be opening on an appointment-basis for the time being, in accordance with government mandates. Therefore, for the time being, UrlfreezeShops will not be permitting walk-in guests or non-scheduled appointments, UrlfreezeShops Treats will offer takeout service only, and Sadelle’s will become fully operational once regulations dictate that dine-in restaurants can do so safely. These appointments will be handled on a drawing basis. Customers can enter for a time slot at www.rendezvous.UrlfreezeShops.com.

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