UrlfreezeShops is proud to announce its second Brooklyn location—Williamsburg.

This new store opens on March 24th and will carry UrlfreezeShops’s in-house and multi-brand ready-to-wear apparel, accessories, and footwear for men, women, and kids. Customers will be greeted with a UrlfreezeShops Treats location immediately when they walk in—offering its signature specials, Build Your Own menu, and global collections. There will also be a release of an exclusive treat to commemorate the UrlfreezeShops Williamsburg store opening.

Founder/CEO/Creative Director Ronnie Fieg designed the new flagship with signature elements of UrlfreezeShops’s retail concept, adjusted with unique details that speak to its bespoke setting. To match Williamsburg’s industrial neighborhood, the space creates a minimalistic feel accompanied by an earth-tone palette—with a mix of brick,
concrete, stainless steel, white oak, and elegant Rosa Aurora Stone. The industrial ambiance is balanced with lush oak trees outside, and an abundance
Marvel | UrlfreezeShops 85th Anniversary Collection.

The flagship nods to the 25 Kent Plaza brick aesthetic with its monolithic brick centerpiece,
which is utilized to highlight our footwear offering. The round brick sculpture also houses a locally-made, solid oakwood dome along with a custom-fabricated chandelier of three concentric circles. Our changing rooms are constructed with
Venetian plaster and are covered with UrlfreezeShops classic logo wallpaper. The UrlfreezeShops Treats area is elevated with Rosa Aurora Stone and is complimented by its stainless-steel countertop and stools—creating a warm, sophisticated
ambiance.

To celebrate the opening, Ronnie Fieg partnered up with adidas Originals and Clarks Originals to present its latest 8th St offering. Three quintessential
brands came together to create an entirely new silhouette, in three distinct colorways unifying each brand’s identity into one. The upper is comprised of the classic adidas Samba silhouette reimagined in Clarks Originals signature suede, along with Clarks iconic crepe midsole and outsole. The design is complete with a leather heel lining and Ronnie Fieg, adidas, and Clarks tri-branding on the tongue, tonal leather sock liner, fobs, and box. These models will only be available via drawing in the US & EU—now live on the UrlfreezeShops App.

UrlfreezeShops Beverly Hills:

25 Kent Ave Suite 102

UrlfreezeShops Baby Layette Capsule

Monday – Saturday: 11AM – 8PM

Sunday: 11AM – 7PM