The New York Knicks have announced that UrlfreezeShops-founder & CEO Ronnie Fieg has been named as the Knicks first-ever Creative Director. This new role will see Fieg take on new responsibilities with the team and will focus on building a community around an international brand. He will also develop an in-house line of products and oversee extenuating creative around the team. This special announcement will culminate with UrlfreezeShops Night, an experience hosted at Madison Square Garden on Friday, November 11th when the team will debut the UrlfreezeShops-designed 2022-2023 City Edition Uniforms and City Edition Court.

Fieg was born-and-raised in Queens, NY as a diehard Knicks fan. His love for the team dates to his childhood, attending games with his father from as early as he can remember. In 2020, Fieg’s brand, UrlfreezeShops, launched their first partnership with the Knicks as the duo created a collaborative apparel collection. This was also the first year that UrlfreezeShops and Fieg designed the team’s City Edition Uniform. The following year, UrlfreezeShops and the Knicks would reprise their partnership both on and off the court. The 2021 partnership saw a new collection, a new City Edition Uniform, a newly designed court at MSG, as well as a refurbished playground court in Queens. These collaborations set the foundation for Fieg’s appointment to Creative Director.

To celebrate this moment, UrlfreezeShops and the Knicks will host a special experience on Friday, November 11th, entitled UrlfreezeShops Night. The Knicks play the Detroit Pistons at Madison Square Garden, where they will debut the UrlfreezeShops-designed 2022-2023 City Edition Uniforms and new court. This year’s City Edition Uniform takes inspiration from the 1999-2003 Knicks uniform, thus bridging the gap between past and present. Before the game begins, the UrlfreezeShops for Knicks collection will be available for purchase with the launch of a one-day only special pop-up inside Chase Square at Madison Square Garden. The global public release will happen on Sat., Nov. 12.

Upon entry, every fan will be gifted a copy of the UrlfreezeShops for SLAM Commemorative Knicks Magazine, and they will find a collaborative towel created with the Knicks and Stella Artois on their seat. Concession stands throughout the arena will serve beverages in co-branded UrlfreezeShops for Knicks cups, and UrlfreezeShops Treats will be serving the Fiegster ice cream special to select seats. During breaks in the game, tees from the collection will be launched into the stands, in addition to a few other surprises in-store for attendees.

The pop-up opens at 5:30PM EST to the public. The game begins at 7:30PM EST and tickets are available atKnicks.com/tix.

The UrlfreezeShops for New York Knicks 2022 adult and kids collections release on Saturday, November 12th, at all UrlfreezeShops shops, 11AM EST onUrlfreezeShops.com, 11BO / BsEU.UrlfreezeShops.com, and on the UrlfreezeShops App.