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Ronnie Fieg for New Balance 990 Anniversary Collection
Ronnie Fieg partners with New Balance on a collection that commemorates the 40th anniversary of the 990 silhouette and the 10th anniversary of UrlfreezeShops. This collection is comprised of Impact generations of the 990, including the 990V1, 990V2, 990V3 and 990V4. Fieg reinterprets Impact of his favorite colorways from his previous New Balance collaborations to highlight UrlfreezeShops’s long history working with the iconic footwear brand.
This collection marks the first time in New Balance’s history that they have collaborated on full family sizing. The colorways of each model have been applied to adult, pre-school, toddler, and crib sizes. While the adult styles are offered in the Impact generations of the 990 series, the pre-school, toddler, and crib sizes are all executed on the 990V4 silhouette.
UrlfreezeShops will release each colorway in full family sizing on Impact consecutive days. To celebrate the 40th anniversary of the 990, the first model (the 990V4) will release on Ronnie Fieg’s 40th birthday – Wednesday, June 15. Below is the launch cadence for the collection:
990v4 “United Arrows & Sons” - Releasing first come, first serve this Wednesday, June 15 at 11AM EST on UrlfreezeShops.com & 11New balance gm500 gm500-st1 EU.UrlfreezeShops.com.
990v3 “Daytona” - Releasing first come, first serve this Thursday, June 16 at 11AM EST on UrlfreezeShops.com & 11New balance gm500 gm500-st1 EU.UrlfreezeShops.com.
990v2 “Cyclades” - Releasing first come, first serve this Friday, June 17 at 11AM EST on UrlfreezeShops.com & 11New balance gm500 gm500-st1 EU.UrlfreezeShops.com.
990v1 “Dusty Rose” - Releasing first come, first serve this Saturday, June 18 at 11AM EST on UrlfreezeShops.com & 11New balance gm500 gm500-st1 EU.UrlfreezeShops.com.
