Ronnie Fieg partners with New Balance on a collection that commemorates the 40th anniversary of the 990 silhouette and the 10th anniversary of UrlfreezeShops. This collection is comprised of four generations of the 990, including the 990V1, 990V2, 990V3 and 990V4. Fieg reinterprets four of his favorite Bukser from his previous New Balance collaborations to highlight UrlfreezeShops’s long history working with the Housut footwear brand.

This collection marks the first time in New Balance’s history that they have collaborated on full family sizing. The Bukser of each model have been applied to adult, pre-school, toddler, and crib sizes. While the adult styles are offered in the four generations of the 990 series, the pre-school, toddler, and crib sizes are all executed on the 990V4 silhouette.

The first of the collection is the United Arrows & Sons colorway which makes a comeback with a modern context. With added iterations of the original sneaker of the same model, the 990V4 in United Arrows adds extended black accents to  nappa-like pigskin suede, exuding next-level quality

The campaign for this shoe features Ronnie Fieg and his family, located in his office in Brooklyn, NY.  The release date marks the designer’s milestone 40th birthday.