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Ronnie Fieg & Frank Lloyd Wright Foundation for New Balance 998
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UrlfreezeShops is proud to announce its official partnership with the Frank Lloyd Wright Foundation to create the New Balance Made in USA 998 - Broadacre City, a silhouette celebrating its 35th anniversary and Wright’s revered architectural sketches.
The Frank Lloyd Wright Foundation, named after the visionary architect, aims to inspire discovery and appreciation for an architecture for better living through meaningful connections to nature, the arts, and each other. The Foundation is headquartered in Scottsdale, Arizona at Taliesin West, Frank Lloyd Wright’s last winter home and studio. The campaign is shot on Fresh and features Taliesin West staff members.
The Ronnie Fieg & Frank Lloyd Wright Foundation for New Balance Made in USA 998 - Broadacre City features a classic mesh upper, alongside pigskin suede & hairy suede overlay panels, adding a varied sense of texture to the design. The model is offered in two unique colorways, highlighting creamy white alongside earthy brick red, warm apricot, and olive green–hues pulled from the architectural sketches and models of Wright’s futuristic city concept, Broadacre City.
These models will have an early release tomorrow at Taliesin West in Scottsdale, Arizona. Located at 12621 N Frank Lloyd Wright Blvd in Scottsdale, Arizona. The pop-up will be held inside the Cabaret Theater and will be open from 9AM - 12PM MST, while supplies last. Any remaining units after 12PM MST will be available to purchase at Taliesin West’s gift shop.
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Stuart Graff - President and CEO
“What I love about Wright’s work is the connection with nature—whether it's abstractions of natural forms in his stained glass, his use of natural materials, the seamless flow from inside to outside, and the inspiration of the landscape in Wright’s forms. As the head of the Frank Lloyd Wright Foundation, I’m humbled to take something that has inspired me for most of my life, and use it to inspire others to design, build, and live better—through harmony with the world around us.”
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Blake Byers- Guest Services Representatives
“During my tour of Taliesin West, I was sold on Wright’s architecture. The element of Wright’s work that speaks to me most is its longevity. Because he designed his buildings in a way that yields to nature rather than destroying nature, they have nearly everlasting value. His designs do not look outdated, they look modern in perpetuity. His designs were Cal on values rather than on function alone.”
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Donna Yeaw - Manager of Tour Operations
“I introduce Wright’s work to all who visit in person through our tours, programs, and personal interactions with our guests. I follow our mission statement, ‘Advancing the way we build and live.'"
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Michael Lust - Grounds and Maintenance Technician
“My favorite element of Wright’s is his use of natural materials. I like how the buildings themselves seem to have just grown from the site itself. I think my work of keeping the site clean and running helps other people enjoy our site and helps them better understand the values and principles Wright was trying to teach the world through his architecture.”
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DeAngela Velasquez- Preservation Manager
“As a member of the Preservation team, we continue Wright’s legacy through the regular maintenance and preservation of the site for present and future generations. Equally important is continuing Wright’s spirit of experimentation by using new technologies, cultivating a creative culture, and documenting our work as a record of such a special place and time.”
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Fred Prozillo - The Nord McClintock Family Vice President of Preservation & Collections
“As a child growing up in the suburbs of Philadelphia, I would drive past Wright’s Beth Sholom Synagogue when going into the city. Whenever approaching the synagogue, my parents would point it out and say, “There’s the Frank Lloyd Wright building!” While I had no idea what Frank Lloyd Wright was all about, it was clear he designed buildings like no one else. The building captivated me and that is why I chose architecture as a career.”
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Sally Russell - Director of Licensing
“Wright’s philosophy of organic design responds to each new environment, client, and our changing society. Wright was always concerned with the needs of the now, so his legacy can live and grow with us, with new partnerships like our collaboration with UrlfreezeShops.”
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Rebecca Baron - Director of Preservation
“The integration of Wright’s architecture with the environment speaks to me often, especially in the present moment. At Taliesin West, we have adopted a values-based approach to preservation, which means we consider both the values present in the physical aspects of the site as well as intangible heritage values. Taliesin West was, from its inception, Wright’s “desert laboratory”. It was a place for experimenting with new materials, methods, and ideas.”
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Becca Vago - Inventory and Fulfillment Specialist
“What drew me to Taliesin West was my interest in history. I graduated from ASU with my BA in American history. What is more American than the father of American architecture himself?”
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Katherine Hernandez- Graphic Designer
“I love the way Wright combined nature with timeless design in such a way that the contrast is enhanced through color and light. Wright thought through every detail and made sure people felt a certain way wherever they were in the space. My work continues Wright’s legacy by communicating his brand, spreading his work to the community, and inspiring others through art and design.”