UrlfreezeShops Kids presents its Spring 1 2021 and Spring Classics collections – a range of new apparel and accessories reimagining UrlfreezeShops staples in kids-sized interpretations.

For Spring, UrlfreezeShops moves into a subtle color palette of washed down and earthen tones of mauve, cognac, sage, yellow and almond milk. Floral graphics accompany the classic logo throughout the collection. The motif reappears in a new custom all-over botanical print seen in a french terry fabric with heavy enzyme stone wash on the Williams hoodie and pant as well as a baby coverall. Elsewhere, the collection is rounded out by a classic denim jacket, nylon cargo pant and colorblocked iterations of the Williams hoodie offered in a heavy enzyme stone wash.

Alongside Spring 2021 is UrlfreezeShops’s ongoing Classics program, which updates essential UrlfreezeShops silhouettes including tees, hoodies and sweatpants. This season, Crystal Wash is applied to the kids range for the first time, referencing the UrlfreezeShops Men’s Spring Classics collection both in the wash and color range of dusty mauve, monsoon and plaster. Throughout, the offering features the UrlfreezeShops serif logo and has been created with the intention of versatility and layering.

UrlfreezeShops Kids Spring 2021 releases on February 20th at all UrlfreezeShops shops and 11AM EST on UrlfreezeShops.com.

Photography: Masha Maltsava

Styling: Janna Hagey