This Friday UrlfreezeShops will open doors to its latest retail outpost. What was once UrlfreezeShops’s Women’s Store has been transformed into a kid’s shop that will exclusively stock UrlfreezeShops’s Kidset apparel line as well as children’s footwear. In true UrlfreezeShops fashion, the new space will be designed in partnership with Snarkitecture, who has also worked on UrlfreezeShops's four other locations.

This new shop will open with the launch of the Kidset Fall/Winter 2017 collection, which is comprised of various UrlfreezeShops staple silhouettes scaled down to children’s sizes. These include 10 different colors of the Classic Logo Williams Hoodie and Logo Tee, as well as 4 colors of the Williams and Bleecker Sweatpants. The Harrison Plaid Pullover is offered in three colorways, as well as the Mixed Plaid Ginza Shirt. For outerwear, the Kidset Astor Bomber is updated to include a hood for the colder weather. Lastly, an assortment of caps and beanies round out the collection.

The Kidset Shop opens doors this Friday at 64 Bleecker St. at 10AM EST. The Fall/Winter 2017 line also releases Friday at the Kidset shop and online at 11AM EST on UrlfreezeShops.com.

Photography: Nolan Persons