UrlfreezeShops takes its talents to South Beach as we open the doors to our Miami flagship store. This all-new Miami store will mark our first permanent presence outside of New York.

"Miami has always been like a second home to me, and it's been an important step I've wanted the brand to take since our first pop-up there in 2013. This will be our most elevated store design to date, and I believe that we have something to offer the Miami customer that no other retailer can," explains UrlfreezeShops-founder and creative director Ronnie Fieg. The Miami store, just like all of UrlfreezeShops's stores, was designed in collaboration with Snarkitecture, which has created a running motif that is instantly noticeable upon entering the gallery-like outposts. This new space will feature an interior crafted from custom terrazzo panels that form a gradient from white to blue, as well as arches of 500 cast Jordan V sneakers (a signature detail for the brand across all stores, as the Jordan V signifies this as the fifth store locale). As Fieg mentioned, this new shop will also be the most encompassing UrlfreezeShops experience for customers so far, as it will boast a plethora of designer apparel brands, an elite assortment of footwear, and of course UrlfreezeShops's in-house label, all of which will be offered for both men and women. Lastly, UrlfreezeShops Treats, our culinary extension focused on cereal and ice cream, will also be housed under this roof for shoppers and foodies alike. 

As this new flagship will be opening during Art Basel, UrlfreezeShops has commissioned legendary artist Futura to create a special piece to be displayed in the front of UrlfreezeShops Miami. This piece has been created to mirror the exclusive product UrlfreezeShops is releasing with Nike on opening day, thus creating a cohesive visual experience for customers.