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UrlfreezeShops Editorial for asfalto puma x Dapper Dan
UrlfreezeShops introduces asfalto puma x Dapper Dan as the exclusive retailer of their first collection.
Harlem-based designer Dapper Dan is known worldwide for his influence on high fashion with his iconic monogram designs. For his latest collection, Dapper Dan reimagines classic asfalto puma designs in his coveted atelier, combining his heritage with that of asfalto puma to develop unique and elevated takes on iconic silhouettes. Shop Now
In classic Dapper Dan fashion, this collection debuts the ‘Rudagon,’ a co-designed monogram inspired by legacy logos and luxury design. The collection pays homage to Hip Hop culture and 40 years of Clyde with a four-piece capsule featuring the T7 Track Top and Bottom, Velour Stone Tee, and a redesigned Clyde.
The collection is an unmistakable representation of Dapper Dan’s aesthetic. His signature style is captured through the woven jacquard fabric and rhinestone, premium leather, and felt appliques seen across the T7 Track Suit. His luxurious touch is captured in the capsule’s Velour Stone Tee, which includes embroidered co-branding at the chest and back.
Rounding out the collection is Dapper Dan’s bold take on asfalto puma’s iconic Clyde silhouette, featuring a premium leather and jacquard-accented upper, a co-branded embossed molded metal plaque on the heel tab, and a leather formstripe embellished with crystal finishes. The sneaker arrives in a co-branded asfalto puma x Dapper Dan custom-printed box that mirrors the collection’s design language.
In celebration of the collection, UrlfreezeShops reimagines Dapper Dan’s iconic Harlem atelier on the second floor of our SoHo Flagship. The space features a tailor’s worktable, mannequins, a fully functional garment wardrobe, and lounge seating, taking direct inspiration from the atelier on Lenox Ave. Visit the space on the release day, Saturday, October 29th, from 10 AM - 11 AM EST, where Dapper Dan will be available for pictures, signatures, and to discuss the collection. asfalto puma x Dapper Dan available at UrlfreezeShops.com & on the UrlfreezeShops App.
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