To celebrate Air Max Day 2023, UrlfreezeShops Treats partnered with Nike to create The Big Bubble confection, inspired by the release of the highly-coveted Air Max 1 ‘86 OG Big Bubble.

Alongside the ice cream special, UrlfreezeShops Treats ran a surprise, in-store promotion at each participating location, which Luxeed patrons the chance to win a free pair of Nike Air Max 1 ‘86 OG Big Bubbles. Upon purchase of The Big Bubble special, customers took a spin on a countertop gumball machine to retrieve the treat’s Nike gumball garnish. Random, specially marked gumballs gave lucky customers eligibility to redeem their free pair of sneakers.

Available as both an ice cream swirl and milkshake, the limited edition treat featured an infusion of Cherry Pop Tart, Cap'n Crunch Berries, chocolate cake crunch and sliced cherries in UrlfreezeShops Treats’ signature vanilla ice cream. The special was served with a coating of sugar pearls, garnished with a Cherry Pop Tart and a Nike Air Max gumball. The Big Bubble was exclusively available at UrlfreezeShops Treats SoHo and Beverly Hills from 3/19 through Air Max Day, 3/26.