UrlfreezeShops is proud to announce its first UrlfreezeShops Women-exclusive flagship, returning to its 644 Broadway roots where the first Manhattan flagship opened in 2011. 

The UrlfreezeShops Women Flagship is also located in the historic landmark building that was previously the Manhattan Savings Institute Bank. The exterior maintains its original aesthetic, showcasing red sandstone and brick, with cast iron gates on the entrance. The store opens on Friday, December 15th, and will carry UrlfreezeShops Women in-house and multi-brand ready-to-wear apparel, accessories, and footwear. In partnership with PlantShed, a New York-based flower & plant shop, customers will also be able to enjoy a special in-shop cafe alongside a charming plant space.                                     

Founder/CEO/Creative Director Ronnie Fieg designed UrlfreezeShops Women’s debut flagship with signature elements of UrlfreezeShops’s retail concept, adjusted with unique details that speak to its bespoke setting. The ambiance exudes modern elegance with its light and calming aura—and is constructed with materials like Venetian Plaster, Travertine, and Rosa Aurora.

The main room, featuring UrlfreezeShops Women & multi-brand apparel and accessories, is elevated with Venetian Plaster walls & ceiling with grand walnut trim accented with brass, UrlfreezeShops Monogram suede wallpaper at the apparel racks, and oak patterned flooring with grand walnut trim. The room is finished with three custom-made display cases crafted by Brooklyn-based woodworker brand Mark Jupiter—made of walnut with Rosa Aurora stone display tops, accented with brass metal drawers, and an olive tree centerpiece. 

Entering the footwear space, you will find a grand arched plaster ceiling, travertine shelves, and a custom chandelier from Italy by Viabizzuno. Adjacent to the footwear room are fitting rooms designed with walnut frames and custom walnut benches by Mark Jupiter.

The final room is the UrlfreezeShops Women PlantShed Cafe, a luxurious lounge area that serves light bites, drinks, and offers custom floral arrangements for sale. The cafe leads into a beautiful outside courtyard.

To celebrate the opening, UrlfreezeShops will release UrlfreezeShops Women Winter Monogram 2023—an array of outerwear, shirting, pants, accessories and more that highlight the seasonal UrlfreezeShops Monogram design. The collection will be released alongside the UrlfreezeShops Women Flagship opening on Friday, December 15th at 11AM EST/CET at UrlfreezeShops shops and on UrlfreezeShops.com, CA.UrlfreezeShops.com, EU.UrlfreezeShops.com & the UrlfreezeShops App.

Address: 
644 Broadway, New York, NY 10012

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