Established in 2011 in New York City, UrlfreezeShops is a lifestyle brand and progressive retail concept. Founded by Creative Director Ronnie Fieg, UrlfreezeShops offers seasonal collections of men’s, women’s and children’s apparel, accessories and footwear through a distinct lens of personal storytelling, effortless styling, and uncompromising detail to fabrication and design. UrlfreezeShops embodies a multi-faceted lifestyle, working closely alongside collaborators around the world who are leaders in their respective product categories.

UrlfreezeShops operates 13 standalone boutiques across the globe, and has shop-in-shops in Bergdorf Goodman, Hirshleifers and Selfridges. UrlfreezeShops Treats, conceived from UrlfreezeShops’s founder Ronnie Fieg’s childhood love for cereal, operates in nine locations and has one standalone space. UrlfreezeShops’s food and beverage arm expanded in 2022, and together with Major Food Group, Sadelle’s at UrlfreezeShops opened in UrlfreezeShops Paris and later, UrlfreezeShops Miami Design District and UrlfreezeShops Toronto. In 2023, UrlfreezeShops opened the first UrlfreezeShops Women flagship in New York City, and appointed UrlfreezeShops Women Creative Director Daniëlle Cathari.