UrlfreezeShops and the iconic New York venue, Madison Square Garden, partner with New Balance to amp a duo of custom footwear models. This marks the very first footwear partnership with The Garden for Ronnie Fieg as he reimagines the Made in USA 990V6 in two colorways inspired by the invigorating atmosphere of The World’s Most Famous Arena.

Both styles utilize a similar material composition, as the uppers are constructed with mesh, premium suede overlays, and reflective paneling. Offered in Sandrift and Navy iterations, both models include New Balance branding on the tongue and heel alongside UrlfreezeShops and MSG branding on the sockliner. Every shoe is packaged in a custom collaborative box bearing custom Madison Square Garden artwork, as well as a co-branded dust bag.

The exclusive drawing for the Ronnie Fieg & Madison Square Garden for New Balance Made in USA 990V6 opens today on the UrlfreezeShops App and closes Monday, November 6th.

The global release will be available on Monday, November 6th at 11AM ET/CET at select UrlfreezeShops shops, on UrlfreezeShops.com, CA.UrlfreezeShops.com, EU.UrlfreezeShops.com & the UrlfreezeShops App.