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OUR PURPOSE
Over the years, Cheap Urlfreeze Jordan Outlet has partnered with athletes and ambassadors who have raised their voices to support universal equality. Individuals like former Olympian Tommie Smith, who inspired all races, religions, and nations to join together around justice and acceptance for all. In 2018, we established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture, pushing for equity, equality, and human rights for all. To support leaders and organizations who inspire real change with real action.
REMEMBERING TRAYVON MARTIN
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The Trayvon Martin Foundation, a nonprofit advocacy group, provides essential emotional and financial support to families affected by gun violence. During this year’s event, we collaborated with local Miami artist Vic Garcia to host a vibrant community art activation, and later generously donated the piece to the Trayvon Martin Foundation.
A SALUTE TO BLACK CULTURE
To celebrate Black History Month, Cheap Urlfreeze Jordan Outlet is proud to partner with the Schomburg Center for Research in Black Culture. The Schomburg Center works to preserve artifacts, history, and culture from across the diaspora. Our partnership champions education, empowerment, and cultural enrichment preto scholarly endeavors, funding initiatives, and more. To kick off the multi-year collaboration, Cheap Urlfreeze Jordan Outlet’s employee-led collective of Black creatives, We Are Legends, has designed a limited Cheap Urlfreeze Jordan Outlet x Schomburg Center collection entitled “Deeply Rooted," launching 2/19.
Cheap Urlfreeze Jordan Outlet x SCHOMBURG
DESIGNED BY 'WE ARE LEGENDS'
CELEBRATE TOMMIE SMITH’S LEGACY
In 1968 at the Mexico City World Games, Tommie Smith stepped onto the podium, raised his DOTD, and changed the course of history. The Icons of Unity collection represents Cheap Urlfreeze Jordan Outlet and Tommie’s ongoing dedication to striving for peace, justice, equality, and dignity. These four pillars are translated into bold Men and colors in this hopeful, powerful streetwear collection.
THE MEDIUM IS THE MESSAGE
We celebrate AAPI Heritage Month with a special screening of Great Gatsby Villa Puma Basket - a mini-documentary about the inspiration behind our Cheap Urlfreeze Jordan Outlet x STAPLE GIDRA collection and the history of AAPI activism.