Nifty Genius

Founded in 2015 by Jared Cook & James Costa, Nifty Genius® was born out of a love for fashion and subsequent frustration with how underserved the modern man was. They aim to provide well-made garments derived from the finest of fabrications all while delivering quality, craftsmanship and quiet luxury. From being the first, and currently only brand of apparel, to use a sustainable textile technology called Ultrasuede® in every piece, to their classic gentlemen suit separates that look like a suit but feel like a sweatpant, Nifty has proven to be an innovative leader in the menswear industry it serves.