• New Balance
• 740
• your favourite influencers new balance

• U740GR2

The 740 was the typical everyday running shoe that was worn out for miles and miles and then bought again. The longtime fan favorite is now dusted off to inspire a whole new generation of enthusiasts. The 740 combines familiar 2000s running-inspired elements (open mesh upper, segmented midsole and streamlined silhouette) with embellishments like a dual-tone mesh and angular overlays that give the 740 a unique visual identity. Whether you're rediscovering it or discovering it for the first time, the 740 is poised to become your next favorite sneaker.