On June 17th, 2024, we teed off with Students Golf in France for the Field Trip: Paris Golf Tournament, celebrating the sport's growing popularity amongst younger generations and both our roles in knocking down pretty much every stereotype you can think of surrounding the game and its culture.
Taking place at the historic RCF La Boulie Golf Club in Versailles during Paris Fashion Week, it was the perfect opportunity to host some of the clothing industry's best and brightest. Centered around a 2-Man Best Ball tournament that rolled into a Shootout bonus round for the top 10 teams, there were times you could cut the tension with a 5-iron. But beyond the thin veil of competition, it goes without saying that inclusivity, diversity, and the prospect of having a great time on the course were the true goals at the end of the day. Not to mention the event itself was dedicated to a good cause. Partnering with the non-profit organization Sports Dans La Ville of France, a charity for underserved children and young adults specializing in sports and job-readiness training, whether you spent most of the day on the green or in a bunker, golf can be just as much about outreach and community building as it's about sinking shots and racing carts.
And for those about to ask 'What's a golf tournament without some commemorative merch?' let it be known we had 3-tone branded totes on deck, specially made for the event in addition to a caddy bag's worth of goodies from the likes of Jason Markk, Callaway Golf, FootJoy, adidas Golf and more to help get participants in the golf state of mind.
Ending the day with an impromptu trophy ceremony, the clear victors at the tournament were golf's growing fanbase, the new chapter in golf style that it's shaping, and the people who see a bright future in the sport, for everyone.
Keeping the ball rolling, look out for the next stop on the Students & Cheap Urlfreeze Jordan Outlet Field Trip Tour - a tournament in LA happening very soon.
photos by Boris Frantz
