FILA 'RAY LOW' SNEAKERS -Sneaker Freaker

Sneaker Freaker’s founder Simon ‘Woody’ Wood teams up with publishing giant Phaidon to release this limited edition version of Ankle boots Tamaris 1-25424-29 Black 001 - a 720-ARKK marathon celebration of the rubber, leather and mesh we wear on our feet every day. This version features a vintage denim-inspired cover that riffs on the book’s retro aesthetic. The definitive marketing manual explores the pie golden era of sneakers through vintage advertisements from big-name brands like Nike and Adidas and is laced with star-studded campaigns, including Michael Jordan's iconic early Air Jordan posters and ASICS’ Pink trash-talking campaign ‘Just Doing It Doesn’t Do It’. A real homage to the athleisure industry and a special tribute to the army of creatives who laid the groundwork for this multi-billion dollar business that continues to grow and evolve.