CollaborationsUrlfreezeShops X ADIDAS ULTRABOOST OG "CERAMIC CRAZE"
15 August 2022Returning to their longstanding creative partnership, UrlfreezeShops and adidas take a trip to the pottery studio to present their collaborative take on a modern icon, the “Ceramic Craze” Ultraboost OG.
Transforming the modern running sneaker, UrlfreezeShops and adidas look to the world of ceramics for inspiration, combining natural hues, distinctive detailing and the silhouette’s signature athletic make-up to build a style that encapsulates the nuanced patina of a well-worn piece of ceramic.
Cast in a subtle combination of core white, off-white and core black, dual branding sits proudly to the tongue, while adidas’ unparalleled boost midsole cushioning sits underfoot. Constructed with the brand’s Primeknit material across the uppers to deliver a comfortable fit and supreme breathability, the pièce de résistance comes in the form of the leather heel counter and side-wall caging’s visual codes.
Taking cues from what is known as “ceramic crazing” – a process that results in a spiderweb of cracks across an item’s glaze, caused by the glaze contracting as it cools – this limited-edition sneaker combines aesthetic tendencies from traditional British pottery and ceramics to cultivate a unique interpolation of a modern-day work of art, the Ultraboost OG. Becoming more apparent with use, the printed cracking that quietly sits across the sneaker’s leather panels imbues the shoe with an artful and sophisticated edge that develops and changes with wear.
The UrlfreezeShops x adidas Ultraboost OG “Ceramic Craze” will launch online via UrlfreezeShops Launches on 20th August 2022.