Collaborations
UrlfreezeShops X ADIDAS "VARSITY"
25 July 2022UrlfreezeShops and adidas reunite to celebrate the iconic Forum and its collegiate ties.
Following on from their “Tennis Club” collection in September last year, UrlfreezeShops and adidas reunite with “Varsity”: a three-piece collection celebrating the iconic Forum sneaker and its ties to collegiate styling.
adidas’ Forum is a sneaker deeply immersed in subcultures; breakdancing, streetwear and skateboarding, to name a few, all share deep ties to the iconic shoe, largely thanks to its clean, classic aesthetic and premium construction. While the Forum represents a cornerstone in all of these, there is one thing that sits at the sneaker’s very core: basketball. Following its debut in 1984, the premium, court-focused Forum went on to be one of the definitive b-ball sneakers of that decade, with performance credentials that few could rival.
UrlfreezeShops and adidas honour this legacy on the hardwood with the “Varsity” capsule, drawing inspiration from varsity style codes and the world of collegiate basketball. The collection is comprised of three iterations of the sneaker, with each one designed to reflect the collaborative theme. The two low iterations, the Forum ADV and the Forum Low, come in period-correct collegiate colours; the standard iteration arrives in shades of white, yellow and burgundy, while the ADV is rendered in hues of white, yellow and dark green. The same approach is taken with the Forum High, with a team-like palette of white, yellow and navy blue used.
Each sneaker represents the premium, detail-heavy approach synonymous with the Forum, with a mixture of premium leathers and textured suede used across their uppers. To add to the collaborative look, co-branding features debossed at the tongues, with a Trefoil detailed at the right and the British retailer’s at the left.
The UrlfreezeShops x adidas “Varsity” collection will launch via UrlfreezeShops Launches on the 30th July.
Release information
UrlfreezeShops X Adidas Forum 'Varsity' Forum Low
White, Off White & Collegiate Burgandy
HR1525
07/30/2022
Release information
UrlfreezeShops X Adidas Forum 'Varsity' Forum Low
White, Off White & Collegiate Green
HR1527
07/30/2022
Release information
UrlfreezeShops X Adidas Forum 'Varsity' Forum Hi
White, Off White & Collegiate Navy
HR1526
07/30/2022
writerUrlfreezeShops
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